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Sun, Apr 07


TREND Studio Milan

How to survive the making of an editorial (especially knowing what it is) ...

The main purpose of this meeting is not only to take beautiful pictures (and we will do) but first of all to "socialize" but not virtually! Confrontation, words, laughter and creating the "staff" you need to do a good job, especially a fashion editorial. Discount for registration by 21/03

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How to survive the making of an editorial (especially knowing what it is) ...
How to survive the making of an editorial (especially knowing what it is) ...

Time & Location

Apr 07, 2019, 9:00 AM – 6:30 PM

TREND Studio Milan, Via Giovanni da Milano, 7, Milan, MI, Italy


About the event


- 9 / 10.30 am

The LAMPA family: Light. The basis of photography.

WHAT is light. How is it really used, what are the light sources and how they are used.

How to adjust the power of a flash? Can we really use all kinds of light sources to shoot?

We will use only ONE light point and one face. The atmospheres, the sensations that our brain "reads" according to the type and color of light used. In order not to shoot at random.

Throughout the day Idriss Guelai will be with you, who will take care of the styling (and you will understand how important this is) will tell you about it and will show you what can be done to avoid making trivial and meaningless images.

- 10.30 / 13.00

How to compose an editorial.

And when do we receive an editorial order? How would we behave?

We shouldn't think of a single photo but of a sequence, a real story to tell.

How to imagine shots and cuts (vertical horizontal square)?

What will the cover be? What is the double page?

- The choice of photos among those taken.

Once at home, one of the heaviest tasks will be to choose the photos among the many taken. And you don't have to have pity.

- The guidelines for a sensible choice, beyond personal "pleasure".

- 14.00 / 18.30

PRACTICE. So let's do this editorial!

But with a good exercise in the meantime.

Display off. We will compose the images and take not a thousand thousand photographs,

but we will take a few shots and without being able to see the result.

As did all those photographers who made the history of photography.

Oh well ... we will do some shots with the display on. But always few, the right ones.

During the event there will be Gian Paolo Daldello, GD Fine Art Print who will pay homage to each participant with a print of a photo taken during the event

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